Search Engine Optimisation

Search engine optimisation services for Liverpool businessesHaving a website is just the start – next it needs to be found. You can promote your website by traditional means eg adding the web address to all your literature and offline adverts. You can also promote your website online via adverts on third party websites or pay-per-click advertising.

But one of the best ways to be found on the internet is to appear high up in the search results generated by the major search engines. Websites that appear on Page 1 not only receive free click-throughs to their website, they are also receiving these clicks from interested parties ……… ie these visitor will have been searching for “Restaurants in Woolton”, “Accountants in city centre” etc in order to find them. As such these visitors are almost certainly in the market for your services.

Search engines use hundreds of mathematical algorithms to determine the order in which websites appear for any particular search. In order to appear on Page 1 you must satisfy as many of these criteria as possible AND be better at it than your competitors. These criteria include strategies both on and off your website. It is a specialist topic but we have a number of options available to suit all budgets.